Are you wondering what “Water Demand Management for Visitors” exactly stands for? And how on earth is this supposed to relate to the conference or tourism industry?
It’s really quite simple (and logic).
Every day brings up innovations and new technical solutions in the global water industry that are practical and effective, tell great stories and provide exciting insights (even for people who know nothing about water). They also help to sustainably manage water better in the long term (in public spaces, venues, hotels, historic buildings, etc.). And they use AI to develop water-use patterns and allow control.
Parameters, data and “visualization” show results from campaigns to save water and are needed to develop communication. To motivate your visitors to engage in water saving, they need to see the impact of their efforts. In real-time.
A focus of FrauBlau is on “finding” such data providers and evaluate them for a fit in tourism.
Those who know me from my previous career: yes, my professional background is marketing and PR (in tourism/MICE), but my passion is also water and everything to do with it’s protection, saving and management. I see connections between promoting/communicating tourism products and stories/solutions for WATER that are groundbreaking. It can help to work on the future of tourism (tourism depends on water!!!) and to provide useful new ways for more water responsibility.
Lack of water in many destinations leads to new regulations for local communities – but exclude visitors. From fear to face the reality? Losing business? That is not fair and we see the anger among locals caused by this and other problems of “over” tourism, the lack of affordable housing and precious resources like water. Water Demand Management is usually the task of municipalities, regional governments, utilities and other organisations responsible for water governance.
However, these organisation do not know much about tourists and how to motivate them to participate. And Tourism industry usually does not know about governance of water and the screws in water sector that can be turned to bring about change.
FrauBlau brings the two sectors together – creating mutually benefitting concepts for Visitors’ Water Demand Management.
Application examples:
– new (and affordable) technology to measure water in real-time e g in hotels and monitor irregularities in water-use through AI. Data evaluation can go in campaigns (next point).
– Campaigns for congresses, hotels, destinations, to encourage guests to participate in saving and protecting water. Through self-efficacy, entertainment, stories, DATA and communication.
– Accepting responsibility for SDG6: monitoring water consumption in hotels, improving water infrastructure, information for guests and demonstrating the impact of the campaigns.
– Engagement opportunity for corporates and organisations (on the “Buyers” side) – to act as a “mentor” for SDG6, initiating services among suppliers, and work towards ESG (environment, social, governance) – engagement and reporting.
– As a holistic orientation for destinations to advocate water protection/responsibility, to achieve SDG6 (only 5,5 years left for that one), support tourism industry AND bring them together with the water sector for legacy projects, information and communication to event organizers and tour operators.
By no means is it, that SDG6 and challenges around water affect only poorer countries and societies. WATER is a topic for all of us, It is needed to fight the climate crisis and is the most important element for heat resilience, to cool cities and people and to help us cope with heat waves, rising water temperatures, water shortages, water pollution.
We ensure that tourism/conference supplies and selected providers in water industry meet and get to know about each other’s challenges – with the goal to work together on win-win solutions.
contact Johanna: j.fischer@tmf-dialogue.com
