Hotels at the water’s edge are on the frontline of water challenges—rising sea levels, freshwater scarcity, pollution, and increasing operational costs. These pressures will drive stricter regulations and require new investments. The time to act is now—affordable innovations are already available to implement effective solutions.
🎯 Did you know that 50% of hotel beds in Europe are in coastal areas – underscoring the importance of coastal tourism in the hospitality industry. Digital transformation plays a crucial role in mitigating water challenges and in restoring damage and it makes investment efforts measurable, impactful, and marketable. Hotels and resorts must integrate data-driven approaches to optimize water use, improve sustainability, and strengthen their brand positioning.
Coastal hotels face increasing costs due to water shortages and inefficient usage, water waste through leakage, and necessary replacement of groundwater through growing seawater intrusion. In many countries hotels depend on desalinated water – produced with a high energy and CO2 consumption and leaving much damage to marine ecosystems.
Another challenge is the ongoing release of sewage into the ocean. Despite being illegal, it is still a common practise for some hotels, particularly in remote locations where it is too expensive to connect to the public sewage system.
This may be not the most sexy topic to discuss, but if not solved very soon, it will hit back and destroy tourism in areas where water is too unappetizing to swim in. With innovative and affordable solutions being available, we can act on these challenges rather easily. With non-chemical, bioremediation technology, cleaning any sewage and waste water to a stage where it can be safeley released into water bodies should be a game-changer for all hotels with this problem. We all read about raising temperatures of the ocean in many areas of the Mediterranean and about increasing pollution and vanishing biodiversity. We are at a point where pollution caused by hotels and tourism will no longer be tolerated in local communities and governements.
Coastal Tourism isn’t just about sustainability—it’s about using data to drive better decisions, lower costs, and create a new brand value.
Let us show you the solutions available today!
Stay with us for the next article, where we’ll reveal how digitalization can help you tackle water challenges effectively and turn them into opportunities.”
Johanna Fischer, FrauBlau, 20.2.25
